Narrative Strategy and Strategic Communications Manager

Summary of Narrative Strategy Manager Position

Recognizing that Narrative shift is a critical component of systems change towards Just Transition, the Chisholm Legacy Project has prioritized a communication strategy that is centers the voices of frontline communities. Too often our society has been swayed by overt and dog-whistle narratives that advance a scarcity mentality, prey on fears, and foster divisiveness. The Chisholm Legacy Project Narrative Strategy Manager will ensure that we develop and implement a Communications Strategy that lifts narratives of abundance, cooperation, regeneration and a caring economy!  With projects such as the Black Climate Justice Toastmasters and the Our Stories, Our Narratives Digital Media and Film Initiatives, the Narrative Strategy Manager will ensure that the strategy and platform will be culturally rooted and resonant. The Narrative Strategy Manager will receive supportive supervision from the Chief Program Officer and the Chief Operations Officer.

Summary of Roles and Responsibilities

  • Support the popular education team and community organizing team in providing orientation on narrative strategy
  • Using narrative strategy, facilitate the Chisholm Legacy Project constituency in developing the framing, messaging and stories in the broader context of the Just Transition Framework and in pursuit of a Living Economy.
  • Execute the Our Stories, Our Narratives Digital Media and Film Initiative
  • Develop and maintain a Chisholm Legacy Project Just Transition Communications Strategy and Messaging Platform
  • Develop and maintain a story library and develop a system of continuous team contributions
  • Work with the popular education and community organizing teams to build the capacity of national, state and local leaders in becoming media spokespeople
  • Work with leaders to develop local press opportunities
  • Drafting blog posts, op-eds, articles, press releases, PowerPoint Presentations, reports, etc.
  • Provide logistical support for local, state, and national media events
  • Prepare talking points and briefing materials for press events
  • Develop and maintain press lists
  • Conduct outreach and relationship development with media
  • Track, document, and disseminate environmental and climate justice clips featuring BIPOC leadership.
  • As necessary, staff the Executive Director for high profile speaking engagements and other public appearances.
  • Execute the Black Climate Justice Toastmasters Initiative
  • Ensure the updating and maintenance of the Chisholm Legacy Project Website
  • Maintain a Chisholm Legacy Project Bi-Monthly Newsletter
  • Streamline all photo and video content generated by the Chisholm Legacy Project into a catalogued/labeled and searchable common storage and access system and assist the team in maintaining the system
  • Develop mechanisms/system for posting/uploading activities to the Chisholm Legacy Project Website, Facebook Page, Twitter Account, Instagram Account, TikTok Account, and Blog
  • Provide thorough reporting of activities and outcomes for team meetings, advisory committee reports, monthly reports, annual reports, grant reports, etc.


  • Master’s Degree in Communications/Media strongly preferred
  • A passion for advocating for the creation of progressive policies and programs as well as for the elimination of social policies and practices that lead to racial and ethnic disparities
  • Minimum of 5 years’ experience in communications (campaign experience helpful)
  • Understanding of and experience with narrative analysis and narrative strategy strongly preferred
  • Experience with environmental issues is preferred but not required. Minimally interest is essential
  • Experience staffing an Executive for high profile speaking engagements and other public appearances.
  • Experience with digital communication (blogs, online communities) and use of social networking tools – Twitter, Facebook, Instagram, etc. – to promote organizational objectives, a plus
  • Experience with internet security for high profile and frontline activists, including proactively anticipating and managing threats.
  • Significant media relations experience with proven results and experience working with reporters
  • Exceptional writing skills
  • Excellent people skills
  • Experience designing and executing training
  • A results-focused approach and commitment to going the extra mile
  • Experience developing and editing high-quality written materials, including fact sheets, talking points, statements, etc.
  • A detail oriented and organized work style
  • The ability to develop and organize databases
  • Familiarity with MS Word, Excel, PowerPoint,
  • Publisher and other relevant programs
  • Track record of success managing multiple programs and events
  • Ability to travel upon request

Details at a Glance

  • TIME COMMITMENT: Full Time Schedule
  • EXPERIENCE LEVEL: Mid-level/Managerial


Up to USD $70,000 / year


Benefits include medical, dental, vision, health savings accounts, health reimbursement arrangements, income protection (AD&D), tax savings, travel assistance, EAP, life insurance, and retirement plans, as well as vacation, PTO, and holidays.

Interested in this position?

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